Youngblood Cosmetics
beauty gallery
monthly average
social stats
services
social media management, content creation, photography, influencer marketing, email marketing
The Challenge
It was clear that Youngblood Cosmetics had an exceptional product: mineral-based, clean beauty formulas positioned at the intersection of luxury and skin health. However, YB needed a creative partner who could match that product quality with cohesive campaign-level storytelling across digital channels. The brand required consistent seasonal launches, elevated content production, and a strategy that could balance creative innovation with measurable performance.
Abode Studios took on the role of embedded creative partner, working directly with VP of Marketing Brittany Dailey and Marketing Manager Carly Abelman. The strategy centered on monthly storytelling-driven campaigns designed to strengthen brand recognition, increase customer engagement, and support revenue growth to ensure every touchpoint felt elevated and aligned with Youngblood's position in the clean beauty market.
The Strategy
We led concept development, photoshoot direction, campaign messaging, and full content delivery across four major campaigns: the Spring 2024 Lip & Crème Blush launch, the Fall 2024 One Swipe Gel Eyeliner campaign, the Holiday 2024 "All Is Bright" campaign, and the Winter 2024 Artistic Skin campaign. Execution spanned social media management, photography, influencer marketing, email marketing, graphic design, and Instagram Stories—all produced in-house by our team here at Abode Studios.
The Implementation
Before
after
AFTER
Before
after
BEFORE
This campaign spotlighted the transformative power of YB's skincare while seamlessly debuting their spring lip shades and crème blush sticks.
Lip & Crème Blush launch
SPRING 2024 CAMPAIGN
We crafted a cozy, sultry aesthetic to launch YB’s one-swipe gel eyeliner, pairing it with their eyeshadow quads to complete a richly layered story of fall eye looks.
One Swipe Eyeliner & Quads
Fall 2024 CAMPAIGN
A chic reinterpretation of the festive season, this campaign merged après-ski elegance with a playful twist of pink holiday glam.
all Is Bright Holiday
HOLIDAY 2024 CAMPAIGN
This campaign was a creative playground for our team, spotlighting the rich texture and pigment of Youngblood’s skincare and foundation lines.
Artistic Skin
WINTER 2024 CAMPAIGN
Graphic Posts & Carousels
all campaigns, photography, and graphic design created by Abode Studios
instagram stories
client love
Carly abelman, youngblood cosmetics
“Lilly and her team are an absolute joy to work with! Right from the start, they have provided insightful, professional, and top-quality work. Abode Studios has been incredible in aligning with and adopting our vision. They have really advanced our brand message and social presence. Instead of just acting as another business transaction, they have truly immersed themselves into the brand and are reflected as an extension of the Youngblood team. We would 1000% recommend Abode to any companies looking to elevate their brand and take it to the next level!”
