made for storytelling, somehow ended up in marketing
what makes me, me:
Flowers on the counter, a book on the nightstand, twenty business ideas before breakfast, and a career shaped by strong opinions about aesthetics and a genuine love for people.
let's work together
Hi, I'm Lilly
A social media strategist, hopeless romantic, and the kind of girl who genuinely believes a fresh bouquet of flowers can fix at least half of life's problems.
I'm part Type A, part Type B: some days I’m color-coding my Notion, planning what gift to get someone three months ahead, and wondering where someone found the audacity to leave a cup on my counter. Other days, it’s a mix of avoiding folding my laundry, starting a new creative project, and convincing myself I absolutely need to learn an entirely new skill for no reason whatsoever.
I make elaborate plans, but I'd also drop everything to go help a stray dog without a second thought. I've been known to go from "I need to redecorate my entire house" to "let's go get a spicy marg and dance until 2AM" in the same twenty-four hours.
Amongst the dichotomy of my perfectionist roots and whimsical soul, what I know for sure is that I wear my heart on my sleeve, can't help but tell you the truth, and will never half-heart anything that has my name on it. If you're looking for someone who's going to dig in one-hundred percent like it's her own brand, and actually care about what happens after the strategy deck is done—you've found her.
I've never been interested in creating content simply for the sake of creating content. I care about building communities, telling stories, and helping business owners create a presence that feels so aligned and authentic that it feels as though I somehow climbed into their brain, gathered all of the good parts, and translated them into a strategy.
I believe in structure, but I also believe some of the best things in life happen when you leave room for curiosity.
HI, I'M LILLY
where you'll find me when I'm not working...
At any given time, I’m either reading romantic fantasy, thinking about my favorite MMC, or writing my debut novel.
II. Inside fictional worlds
Rearranging a room in my home that absolutely did not need rearranging while planning what to redecorate or remodel next.
I. Playing interior designer
With my high school sweetheart—taking our golden retriever on lake walks, hosting themed dinners for friends, or staying in bed with an embarrassing amount of candy and reality TV.
VI. On wife and mom duty
At the spa, in pilates or yoga, or sinking into the world's hottest bath for hours (yes, hours) because self-care is essential in my daily routine.
III. Chilling tf out
The world has enough mean girls. Honesty is welcome and encouraged, but so is grace. I believe in being direct and ambitious without making people feel small. If feedback is rooted in genuine collaboration, we're going to do great things together. If it's coming from anywhere else, we’re probably not the team for you.
Kindness is non-negotiable.
We are not surgeons, and it’s not life-threatening if a post goes up an hour late. Believe me from experience, the best creative work comes from a calm, clear head, not a panic spiral at midnight. If we're doing this together, we're doing it with intention and without the chaos that burns people out. Social Media is supposed to be fun, and I'm in the business of keeping it that way.
Softness is still a strategy.
Not because I like being picky for the sake of being difficult, but because my work only gets better when I care on a bone-deep passionate level.When I know your industry, care about what you offer, and believe in what you're building, it shows effortlessly through your content. If I can't genuinely hype it, I can't successfully sell it.
Half a**, hard pa**.
AI has its place in productivity, but that's about where it ends for me. Our creative work is made by humans, for humans, and rooted in real connection. If you're looking for us to toss your content to ChatGPT, you won’t find that here.
Soul can't and shouldn't be generated.
A built-in work wife.
A “yes” girl who keeps it real.
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A creative partner who gets you.
I don't know how else to say this other than: I get a little maternal about the brands I work with. I want to know who your community is, what they need, and why they come to you. Your brand gets treated with the same care I'd want someone to give my own, because I know better than anyone how hard it is to hand something over that you'd rather just do yourself, and what it takes to finally let someone in.
A built-in work wife.
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My fatal flaw is being a yes-girl, but I won't tell you what you want to hear just to keep the peace. If something isn't working, I'm coming in hot with ideas, because you’re paying for someone who is forward-thinking and honest, not agreeable and useless.
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A built-in work wife.
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I'm not going to pretend the primary value you get working with us is strictly business. Friendship with my clients isn't something I avoid, but something I actively value. Think of me as your work wife: I'm in your corner, I take your brand as seriously as you do, but we'll probably end up talking about something completely unrelated at least once a call.
what you get when we work together
A built-in work wife.
A “yes” girl who keeps it real.
I
II
III
A creative partner who gets you.
I don't know how else to say this other than I get a little maternal about the brands I work with. I want to know who your community is, what they need, and why they come to you. Your brand gets treated with the same care I'd want someone to give my own, because I know better than anyone how hard it is to hand something over that you'd rather just do yourself, and what it takes to finally let someone in.
A built-in work wife.
A “yes” girl who keeps it real.
I
II
III
A creative partner who gets you.
My fatal flaw is being a yes-girl, but I won't tell you what you want to hear just to keep the peace. If something isn't working, I'm coming in hot with ideas, because you’re paying for someone who is forward-thinking and honest, not agreeable and useless.
A built-in work wife.
A “yes” girl who keeps it real.
I
II
III
A creative partner who gets you.
I'm not going to pretend the primary value you get working with us is strictly business, because it isn't. Friendship with my clients isn't something I avoid, but something I actively value. Think of me as your work wife: I'm in your corner and take your brand as seriously as you do, but we'll probably end up talking about something completely unrelated at least once a call.
what you get when we work together
My story goes a little something like this
I've had more jobs than I can count on two hands, and I say that with zero shame. The day I turned sixteen, I walked into Coldstone and got a job on the spot. (Actually, that’s happened to me more than once, oddly.) Anyways, After outgrowing eating more cake batter ice cream than I was scooping, I spent the following years collecting experience across retail, makeup artistry, visual merchandising, and event coordination, before eventually landing in a particularly miserable stint in cold sales that made it very clear what I didn’t want to do with my life.
Then the pandemic happened, and I did what a lot of dreamers do when they’re forced to stay inside and confront the reality of finally going all in on something I'd always wanted. Interior design felt right for a minute, until I realized the part I actually loved was the brand world around it.
finding my dream ( 2020 )
I started managing social media for interior designers and beauty brands because I already lived in that world and spoke those languages fluently. I landed my first client, a traveling makeup artist, and quickly discovered that years of studying people, aesthetics, and consumer behavior had accidentally prepared me for exactly what my career would become.
What started as a single client grew into a team, an agency, and a career I loved deeply. But along the way, I noticed something that was bothering me for longer than I cared to admit.
the evolution of abode ( 2020 to 2026 )
Social media had gotten so loud and so fast that it stopped feeling like a connection, and I hated it. Trends were cycling before you could even jump on them, you could barely execute a steady strategy before the next algorithm update, and everyone looked painfully the same.
It wasn’t until now that I realized that the brands I admired, the ones that were finding real success, were doing something much simpler: telling an honest, real story, while healing every single pain-point effortlessly through the screen. The reader in me latched onto that, and storytelling through strategy became my entire approach.
a new philosophy ( 2026 + beyond )
i'm ready, let's connect
Our Mission
We exist to help luxury brands tell stories worth remembering. Through intentional social media strategy, content creation, and creative direction, we create meaningful digital experiences that strengthen brands, inspire growth, and feel less like hollow marketing and more like belonging.
