Sunday House

services

social media management, content creation, photography, BLOG POSTS, BRAnd partnerships

The Challenge

When Founder Noelle Harvey came to Abode Studios in early 2024, Sunday House had a beautiful design philosophy with little cohesive digital presence to match it. The brand lacked consistent content, a recognizable online visual identity, and the strategic infrastructure needed to attract luxury clients and brand partnerships organically. Noelle initially partnered with us for baseline social media management as a starting point to bring consistency to her channels and begin refining her brand on socials.

Within two months, the early results made it clear that there was a much bigger growth opportunity on the table. Noelle decided to go all in by expanding the partnership into a comprehensive strategy that included multi-platform social management, editorial blog content, TikTok, and event management. Our team stepped up as a full creative and marketing extension of the studio for both day-to-day execution and long-term brand direction. The goal evolved from simply showing up online to building a content ecosystem that would generate inbound leads, establish brand authority, and position Sunday House as a trusted voice in the luxury interior design and lifestyle space.

The Strategy

We led end-to-end execution across every content channel: on-site photography, trend-forward Reels, editorial blog posts optimized for SEO, TikTok content, graphic carousels, Instagram Stories, event coverage, and community-driven content. Each piece was rooted in and intentional strategy that was designed to resonate with the studio's ideal client and reflect the depth of the Sunday House brand. Our work also facilitated the development of brand partnerships, resulting in collaborations with Ann Sacks, SemiHandmade, and Rue Magazine.

The Implementation